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- W2015956711 abstract "Television viewing has fragmented to several platforms and the use of web elicits new uses of TV & audience behaviors. Audiences are combining different mediums and content in order to gather a coherent media experience. In this paper the role of the online websites as a platform for TV-related content is analyzed trough a case study. The Finnish TV channel MTV3's website for British TV program Emmerdale is analyzed trough the linkage and purpose of the webplatform to the audience. It is done trough the webplatform data that covers the Emmerdale's site from the year 2002, 2006, 2010 and the current situation in 2013. By this the development of TV-related content online and the use of webplatform in order to engage the audiences outside the TV broadcast is presented. Also the role of the social media acting as a webplatform is acknowledged in order to tackle the current situation as well as the future position." @default.
- W2015956711 created "2016-06-24" @default.
- W2015956711 creator A5061603682 @default.
- W2015956711 date "2013-06-24" @default.
- W2015956711 modified "2023-09-26" @default.
- W2015956711 title "TV-related content online" @default.
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- W2015956711 doi "https://doi.org/10.1145/2465958.2465974" @default.
- W2015956711 hasPublicationYear "2013" @default.
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