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- W2015977052 abstract "A dynamic factor model of brand satiation is developed to explain longitudinal variation in consumer purchases. Factor loadings are associated with a brand’s position along a satiation dimension, and factor scores are associated with a household’s sensitivity to satiation effects. Dynamics are introduced by allowing the factor scores to evolve through time, reflecting variation in household satiation sensitivity. The factor model is imbedded within a direct utility model that allows for both corner and interior solutions, and is shown to fit the data better than alternative specifications. Analysis of a panel dataset of yogurt purchases indicates that household satiation is, in general, temporally accelerating. Implications for product line assortment are explored." @default.
- W2015977052 created "2016-06-24" @default.
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- W2015977052 date "2011-01-01" @default.
- W2015977052 modified "2023-09-27" @default.
- W2015977052 title "Dynamic Brand Satiation" @default.
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- W2015977052 doi "https://doi.org/10.2139/ssrn.1780548" @default.
- W2015977052 hasPublicationYear "2011" @default.
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