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- W2015994765 abstract "On each of 45 trials, subjects were required to choose between two events and to rate the strength of their choice along a 9-point rating scale. The events on each trial represented a different combination of gain ratio, cost ratio, and probability of occurrence. The experimental design provided for the control of effects due to repeated presentation of options, and no exchange of chips or money took place. An analysis of variance of the rating scale data showed all main and interaction effects to be significant (p<0.001). Two decision models are discussed in relation to their predictive power for the present data. A model based on the concept of regret accurately described not only the rank ordering of the mean ratings but also the pattern of all main and interaction effects." @default.
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- W2015994765 date "1965-02-01" @default.
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- W2015994765 title "Effects of cost and gain ratios, and probability of outcome on ratings of alternative choices" @default.
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- W2015994765 doi "https://doi.org/10.1016/0022-2496(65)90022-2" @default.
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