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- W2016032056 abstract "Response to the commentary Pringle, L. G. 1984. A Comment. Marketing Sci.3 125--126 on author's paper Rust, R. T., M. I. Alpert. 1984. An audience flow model of television viewing choice. Marketing Sci.3 113--124." @default.
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- W2016032056 modified "2023-09-23" @default.
- W2016032056 title "Response—On Establishing a Dialogue in Television Viewing Research" @default.
- W2016032056 doi "https://doi.org/10.1287/mksc.3.2.126" @default.
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