Matches in SemOpenAlex for { <https://semopenalex.org/work/W2016137419> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W2016137419 endingPage "231" @default.
- W2016137419 startingPage "211" @default.
- W2016137419 abstract "After reviewing evidence for separate sensory processing systems for seeing and hearing, we propose that presentation medium influences retrieval cue effectiveness. Specifically, we posit that retrieval cues enhance recall better within medium than across medium, a “modality match hypothesis.” An initial experiment indicated enhanced recall for visual stimuli through both encoding and retrieval processes, supporting the hypothesis. The modality match effect was, however, weaker in the audio medium. An analysis of the data supported the view that some people might be engaging in spontaneous visual imaging of the audio stimuli, thereby suppressing the audio modality match effect. A second experiment was designed to study audio modality match with high‐and low‐imaging advertising slogans encoded in audio and visual mediums. The advertising slogans were either spoken out in audio or presented visually as printed words. We found a significant modality match effect in the low spontaneous imaging condition for messages encoded and retrieved in the audio medium. We discuss implications of these results for testing advertising effectiveness and choosing communication media." @default.
- W2016137419 created "2016-06-24" @default.
- W2016137419 creator A5022957870 @default.
- W2016137419 creator A5032335384 @default.
- W2016137419 creator A5043652876 @default.
- W2016137419 date "1997-01-01" @default.
- W2016137419 modified "2023-10-01" @default.
- W2016137419 title "Presentation Medium and Spontaneous Imaging Effects on Consumer Memory" @default.
- W2016137419 cites W1964739669 @default.
- W2016137419 cites W1966530137 @default.
- W2016137419 cites W1976307125 @default.
- W2016137419 cites W1981006082 @default.
- W2016137419 cites W1997313875 @default.
- W2016137419 cites W1998603314 @default.
- W2016137419 cites W2000802562 @default.
- W2016137419 cites W2001104087 @default.
- W2016137419 cites W2021625970 @default.
- W2016137419 cites W2026381083 @default.
- W2016137419 cites W2026629104 @default.
- W2016137419 cites W2030672296 @default.
- W2016137419 cites W2030845921 @default.
- W2016137419 cites W2032276900 @default.
- W2016137419 cites W2041693638 @default.
- W2016137419 cites W2049059074 @default.
- W2016137419 cites W2056270509 @default.
- W2016137419 cites W2077886090 @default.
- W2016137419 cites W2089127582 @default.
- W2016137419 cites W2094261607 @default.
- W2016137419 cites W2115471261 @default.
- W2016137419 cites W2135255848 @default.
- W2016137419 cites W2167949727 @default.
- W2016137419 cites W4231264692 @default.
- W2016137419 cites W4236397994 @default.
- W2016137419 cites W4252714030 @default.
- W2016137419 doi "https://doi.org/10.1207/s15327663jcp0603_01" @default.
- W2016137419 hasPublicationYear "1997" @default.
- W2016137419 type Work @default.
- W2016137419 sameAs 2016137419 @default.
- W2016137419 citedByCount "13" @default.
- W2016137419 countsByYear W20161374192013 @default.
- W2016137419 countsByYear W20161374192016 @default.
- W2016137419 countsByYear W20161374192017 @default.
- W2016137419 countsByYear W20161374192018 @default.
- W2016137419 countsByYear W20161374192019 @default.
- W2016137419 crossrefType "journal-article" @default.
- W2016137419 hasAuthorship W2016137419A5022957870 @default.
- W2016137419 hasAuthorship W2016137419A5032335384 @default.
- W2016137419 hasAuthorship W2016137419A5043652876 @default.
- W2016137419 hasConcept C100660578 @default.
- W2016137419 hasConcept C125411270 @default.
- W2016137419 hasConcept C126838900 @default.
- W2016137419 hasConcept C154945302 @default.
- W2016137419 hasConcept C15744967 @default.
- W2016137419 hasConcept C180747234 @default.
- W2016137419 hasConcept C26486553 @default.
- W2016137419 hasConcept C2777601897 @default.
- W2016137419 hasConcept C2780226545 @default.
- W2016137419 hasConcept C3017588708 @default.
- W2016137419 hasConcept C41008148 @default.
- W2016137419 hasConcept C49774154 @default.
- W2016137419 hasConcept C71924100 @default.
- W2016137419 hasConcept C94487597 @default.
- W2016137419 hasConceptScore W2016137419C100660578 @default.
- W2016137419 hasConceptScore W2016137419C125411270 @default.
- W2016137419 hasConceptScore W2016137419C126838900 @default.
- W2016137419 hasConceptScore W2016137419C154945302 @default.
- W2016137419 hasConceptScore W2016137419C15744967 @default.
- W2016137419 hasConceptScore W2016137419C180747234 @default.
- W2016137419 hasConceptScore W2016137419C26486553 @default.
- W2016137419 hasConceptScore W2016137419C2777601897 @default.
- W2016137419 hasConceptScore W2016137419C2780226545 @default.
- W2016137419 hasConceptScore W2016137419C3017588708 @default.
- W2016137419 hasConceptScore W2016137419C41008148 @default.
- W2016137419 hasConceptScore W2016137419C49774154 @default.
- W2016137419 hasConceptScore W2016137419C71924100 @default.
- W2016137419 hasConceptScore W2016137419C94487597 @default.
- W2016137419 hasIssue "3" @default.
- W2016137419 hasLocation W20161374191 @default.
- W2016137419 hasOpenAccess W2016137419 @default.
- W2016137419 hasPrimaryLocation W20161374191 @default.
- W2016137419 hasRelatedWork W2016137419 @default.
- W2016137419 hasRelatedWork W2037814140 @default.
- W2016137419 hasRelatedWork W2063505906 @default.
- W2016137419 hasRelatedWork W2065074698 @default.
- W2016137419 hasRelatedWork W2071467021 @default.
- W2016137419 hasRelatedWork W2142692777 @default.
- W2016137419 hasRelatedWork W2749511277 @default.
- W2016137419 hasRelatedWork W3175404628 @default.
- W2016137419 hasRelatedWork W4287117234 @default.
- W2016137419 hasRelatedWork W29401519 @default.
- W2016137419 hasVolume "6" @default.
- W2016137419 isParatext "false" @default.
- W2016137419 isRetracted "false" @default.
- W2016137419 magId "2016137419" @default.
- W2016137419 workType "article" @default.