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- W2016169415 abstract "The research done with the present study has uncovered a number of factors which can be used to guide companies for a successful CRM implementation. These factors include discovering customers' needs, keeping employee's longevity, maintaining employee's morale, conducting a decision-support system, customising CRM functions/modules and empowering employees with decision-making. If the major goal of implementing a CRM system is to improve customer satisfaction, the management in Taiwan's banking industry should then emphasise three of these factors: conducting a decision-support system, discovering customer's needs and customising CRM functions/modules." @default.
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- W2016169415 date "2009-01-01" @default.
- W2016169415 modified "2023-09-23" @default.
- W2016169415 title "Customer relationship management in Taiwan's banking industry" @default.
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- W2016169415 doi "https://doi.org/10.1504/ijmdm.2009.023914" @default.
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