FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2016275004> ?p ?o ?g. }

• W2016275004 endingPage "372" @default.
• W2016275004 startingPage "352" @default.
• W2016275004 abstract "The nature of a cause-brand alliance (CBA) makes it a unique marketing promotion that creates an association or alliance between the corporation selling a product and a social cause or issue. This study was developed to resolve the equivocal research results of past research. The research results suggest that consumer acceptance of a CBA mediates the relationships between situational contexts (prevalence of the social cause and congruence of the alliance) and consumer attitude toward the corporate alliance partner. This study observed that when prevalence is high, consumers’ acceptance of that CBA is high as well. Surprisingly, congruency did not have a significant impact on acceptance. Reasons for this unexpected finding are explored in detail. Finally, the acceptance of the CBA had a positive effect on consumers’ attitude toward the CBA." @default.
• W2016275004 created "2016-06-24" @default.
• W2016275004 creator A5018395207 @default.
• W2016275004 creator A5043933592 @default.
• W2016275004 date "2013-06-01" @default.
• W2016275004 modified "2023-09-24" @default.
• W2016275004 title "New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance" @default.
• W2016275004 cites W1516737238 @default.
• W2016275004 cites W1519291073 @default.
• W2016275004 cites W1967810408 @default.
• W2016275004 cites W1971614978 @default.
• W2016275004 cites W1974065322 @default.
• W2016275004 cites W1979137387 @default.
• W2016275004 cites W1984048924 @default.
• W2016275004 cites W2006424742 @default.
• W2016275004 cites W2008550649 @default.
• W2016275004 cites W2021633957 @default.
• W2016275004 cites W2047768482 @default.
• W2016275004 cites W2049023573 @default.
• W2016275004 cites W2050314830 @default.
• W2016275004 cites W2051139236 @default.
• W2016275004 cites W2051567724 @default.
• W2016275004 cites W2069174689 @default.
• W2016275004 cites W2079192694 @default.
• W2016275004 cites W2082134609 @default.
• W2016275004 cites W2083358188 @default.
• W2016275004 cites W2088535229 @default.
• W2016275004 cites W2089322967 @default.
• W2016275004 cites W2119706311 @default.
• W2016275004 cites W2124784051 @default.
• W2016275004 cites W2127404092 @default.
• W2016275004 cites W2127421985 @default.
• W2016275004 cites W2173184934 @default.
• W2016275004 cites W2329745760 @default.
• W2016275004 cites W3121995858 @default.
• W2016275004 cites W4252260453 @default.
• W2016275004 doi "https://doi.org/10.1080/10496491.2013.787381" @default.
• W2016275004 hasPublicationYear "2013" @default.
• W2016275004 type Work @default.
• W2016275004 sameAs 2016275004 @default.
• W2016275004 citedByCount "9" @default.
• W2016275004 countsByYear W20162750042014 @default.
• W2016275004 countsByYear W20162750042016 @default.
• W2016275004 countsByYear W20162750042017 @default.
• W2016275004 countsByYear W20162750042018 @default.
• W2016275004 countsByYear W20162750042019 @default.
• W2016275004 countsByYear W20162750042022 @default.
• W2016275004 crossrefType "journal-article" @default.
• W2016275004 hasAuthorship W2016275004A5018395207 @default.
• W2016275004 hasAuthorship W2016275004A5043933592 @default.
• W2016275004 hasConcept C10138342 @default.
• W2016275004 hasConcept C112698675 @default.
• W2016275004 hasConcept C141261163 @default.
• W2016275004 hasConcept C144133560 @default.
• W2016275004 hasConcept C15744967 @default.
• W2016275004 hasConcept C162853370 @default.
• W2016275004 hasConcept C17744445 @default.
• W2016275004 hasConcept C199539241 @default.
• W2016275004 hasConcept C2524010 @default.
• W2016275004 hasConcept C2778348171 @default.
• W2016275004 hasConcept C2778431023 @default.
• W2016275004 hasConcept C33923547 @default.
• W2016275004 hasConcept C39549134 @default.
• W2016275004 hasConcept C77805123 @default.
• W2016275004 hasConcept C90673727 @default.
• W2016275004 hasConcept C9114305 @default.
• W2016275004 hasConceptScore W2016275004C10138342 @default.
• W2016275004 hasConceptScore W2016275004C112698675 @default.
• W2016275004 hasConceptScore W2016275004C141261163 @default.
• W2016275004 hasConceptScore W2016275004C144133560 @default.
• W2016275004 hasConceptScore W2016275004C15744967 @default.
• W2016275004 hasConceptScore W2016275004C162853370 @default.
• W2016275004 hasConceptScore W2016275004C17744445 @default.
• W2016275004 hasConceptScore W2016275004C199539241 @default.
• W2016275004 hasConceptScore W2016275004C2524010 @default.
• W2016275004 hasConceptScore W2016275004C2778348171 @default.
• W2016275004 hasConceptScore W2016275004C2778431023 @default.
• W2016275004 hasConceptScore W2016275004C33923547 @default.
• W2016275004 hasConceptScore W2016275004C39549134 @default.
• W2016275004 hasConceptScore W2016275004C77805123 @default.
• W2016275004 hasConceptScore W2016275004C90673727 @default.
• W2016275004 hasConceptScore W2016275004C9114305 @default.
• W2016275004 hasIssue "3" @default.
• W2016275004 hasLocation W20162750041 @default.
• W2016275004 hasOpenAccess W2016275004 @default.
• W2016275004 hasPrimaryLocation W20162750041 @default.
• W2016275004 hasRelatedWork W1976516398 @default.
• W2016275004 hasRelatedWork W1995707411 @default.
• W2016275004 hasRelatedWork W2005688106 @default.
• W2016275004 hasRelatedWork W2006795475 @default.
• W2016275004 hasRelatedWork W2066719647 @default.
• W2016275004 hasRelatedWork W2067443318 @default.
• W2016275004 hasRelatedWork W2092831694 @default.
• W2016275004 hasRelatedWork W2166481065 @default.
• W2016275004 hasRelatedWork W4241244268 @default.
• W2016275004 hasRelatedWork W4243181080 @default.
• W2016275004 hasVolume "19" @default.
• W2016275004 isParatext "false" @default.

• next