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- W2016357236 abstract "This study builds on previous research on the impact of tourism advertising and argues that there are a number of likely routes through which tourism advertising influences destination choice. Data were obtained from a survey that examined the impact of Illinois travel advertising and was conducted during the fall of 2001. The results confirm that there are strong linkages among top-of-mind awareness, ad awareness, requesting travel information, and the likelihood of visiting a destination, and therefore, these constitute important routes to influencing destination choice. Differences in the effects of advertising by media channel also appear to be substantial." @default.
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- W2016357236 date "2005-08-01" @default.
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- W2016357236 title "Modeling Tourism Advertising Effectiveness" @default.
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- W2016357236 doi "https://doi.org/10.1177/0047287505276590" @default.
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