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- W2016435194 abstract "We enlist marketplace wisdom as a next characteristic of the progress towards a post-industrial marketing system. Marketplace wisdom is manifested in the development and application of oppositional values, beliefs, and differing cultures pertaining to the marketing system in its long-term development. In this regard, the phylogeny and ontogeny of marketplace wisdom is distinguished. Phylogeny tracks the origins of wisdom in the long-term quest for survival, whereas its ontogeny is manifest in the marketing system's four post-industrial qualities: comprehensiveness, interactivity, value, and impact." @default.
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- W2016435194 date "2010-12-06" @default.
- W2016435194 modified "2023-10-14" @default.
- W2016435194 title "Towards post-industrial marketing: marketplace wisdom" @default.
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