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• W2016551480 abstract "ABSTRACTThis study discusses customized merchandising proposals in retailer-vendor relationships, based on transaction cost theory. The theoretical model suggests that trust relationships and the centralization of merchandising authority promote the activeness of customized merchandising proposals. The results from structural equation modeling analysis reveal that customized merchandising proposals by a vendor are actively executed when (a) a trust relationship between a retailer and a vendor becomes long term and stable and (b) the merchandising authority of a retailer's merchandising division becomes centralized." @default.
• W2016551480 created "2016-06-24" @default.
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• W2016551480 date "2015-01-02" @default.
• W2016551480 modified "2023-09-24" @default.
• W2016551480 title "Determinants of Merchandising Proposals by Vendors: Influence of the Recognition of Transaction Costs" @default.
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• W2016551480 doi "https://doi.org/10.1080/1046669x.2015.978698" @default.
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