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- W2016641013 abstract "The purpose of conducting this study was to examine television advertisements and children’s food using patternwhen they were watching television and their desire to purchase goods that they saw advertisements ontelevision. This study was conducted in two parts. In the first part, content analysis of the televisionadvertisements was conducted. In second part of the study, a questionnaire was given to 200 parents. Total of 75of these parent’s children were attending 1st, 2nd and 3rd grades of the primary schools and 125 of the childrenwere attending the pre-schools. The results showed that children were bombarded with so many advertisementsand their behavior was more influenced by the television food advertisements. It was also affecting their foodchoices and health." @default.
- W2016641013 created "2016-06-24" @default.
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- W2016641013 date "2010-12-26" @default.
- W2016641013 modified "2023-10-02" @default.
- W2016641013 title "Does the Food Advertisement on Television Have the Impact on Children’s Food Purchasing Behavior? A Study Based on Pakistan Food Advertisement" @default.
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- W2016641013 doi "https://doi.org/10.5539/ijbm.v6n1p283" @default.
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