FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2016705852> ?p ?o ?g. }

• W2016705852 endingPage "221" @default.
• W2016705852 startingPage "208" @default.
• W2016705852 abstract "본 연구는 관광산업의 대표인 지역축제 참가자를 대상으로 고객시민행동 요인과 사회교환관점 요인들 간에 어떠한 관계가 있는지 실증적으로 조사하여 지역축제의 활성화에 기여하고자 하는데 중요성이 있다. 사회교환관점의 요인으로는 고객만족, 고객신뢰, 공정성지각, 지각된 고객지원을 선택하였고 고객시민행동의 측정도구로는 고객애호도, 고객협조, 고객참여를 사용하였다. 본 연구를 수행함에 있어서 조사대상의 모집단은 보령머드축제 참가자 239명을 대상으로 진행하였으며 수집된 자료는 SPSS/PC+ WIN 13.0을 이용하여 분석하였다. 분석결과 유의적으로 도출된 정준함수1에서 사회교환관점 활동인 고객만족, 고객신뢰, 고객지원, 공정성지각은 고객시민행동인 고객애호도, 고객참여도, 고객협조에 기여하는 상대적 설명력이 높은 것으로 나타났다. 정준함수2에서는 사회교환관점 활동인 공정성지각, 고객지원은 고객시민행동인 고객참여도에 기여하는 상대적 설명력이 높은 것으로 나타났다. 따라서 본 연구의 분석결과 연구가설의 사회교환관점 활동과 고객행동은 유의한 관계를 갖고 있다는 가설은 부분적으로 유의함을 할 수 있다. 결론적으로 고객시민행동의 구현은 서비스 상황에서 관광객의 지각에 달려 있다는 점을 제시하고 있다. The purpose of this study is to investigate the antecedent variables of customer citizenship behavior selected by a social exchange point of view on the Boryeong Mud Festival. Of all the questionnaires collected, 239 were included in the analysis which was performed using SPSS. Date analysis method used to frequency analysis, factor analysis, reliability analysis and canonical correlation analysis. As the results of the canonical correlation analysis between the customer citizenship behavior and the social exchange point of view, there was a significant relationship between the attributes of customer citizenship behavior - loyalty, cooperation, Participation and social exchange point of view - customer satisfaction, customer confidence, perceived support of customers, justice perception. Therefore, marketing practitioner should recognize the importance of customer's perception in the service circumstance and make a managerial effort to offer the best service to customer. The result of this paper may help local festival planner and marketers for festival marketing strategy." @default.
• W2016705852 created "2016-06-24" @default.
• W2016705852 creator A5027893407 @default.
• W2016705852 creator A5034083760 @default.
• W2016705852 creator A5067996288 @default.
• W2016705852 date "2012-02-28" @default.
• W2016705852 modified "2023-10-01" @default.
• W2016705852 title "Relationship among Social Exchange Point of View and Customer Citizenship behavior in the Festival Participants' Perception -Focused on the Boryeong Mud Festival-" @default.
• W2016705852 cites W1513943390 @default.
• W2016705852 cites W1963615444 @default.
• W2016705852 cites W1963846399 @default.
• W2016705852 cites W1976089762 @default.
• W2016705852 cites W1996254382 @default.
• W2016705852 cites W1996868260 @default.
• W2016705852 cites W2006731719 @default.
• W2016705852 cites W2010062074 @default.
• W2016705852 cites W2035800316 @default.
• W2016705852 cites W2044776966 @default.
• W2016705852 cites W2053725367 @default.
• W2016705852 cites W2062093135 @default.
• W2016705852 cites W2067718403 @default.
• W2016705852 cites W2070882764 @default.
• W2016705852 cites W2071434000 @default.
• W2016705852 cites W2072117561 @default.
• W2016705852 cites W2080539146 @default.
• W2016705852 cites W2104018553 @default.
• W2016705852 cites W2106784474 @default.
• W2016705852 cites W2111053589 @default.
• W2016705852 cites W2136411613 @default.
• W2016705852 cites W2176603024 @default.
• W2016705852 cites W2313319791 @default.
• W2016705852 doi "https://doi.org/10.5392/jkca.2012.12.02.208" @default.
• W2016705852 hasPublicationYear "2012" @default.
• W2016705852 type Work @default.
• W2016705852 sameAs 2016705852 @default.
• W2016705852 citedByCount "0" @default.
• W2016705852 crossrefType "journal-article" @default.
• W2016705852 hasAuthorship W2016705852A5027893407 @default.
• W2016705852 hasAuthorship W2016705852A5034083760 @default.
• W2016705852 hasAuthorship W2016705852A5067996288 @default.
• W2016705852 hasBestOaLocation W20167058521 @default.
• W2016705852 hasConcept C112698675 @default.
• W2016705852 hasConcept C140781008 @default.
• W2016705852 hasConcept C144133560 @default.
• W2016705852 hasConcept C146897074 @default.
• W2016705852 hasConcept C154945302 @default.
• W2016705852 hasConcept C15744967 @default.
• W2016705852 hasConcept C162853370 @default.
• W2016705852 hasConcept C169760540 @default.
• W2016705852 hasConcept C172256602 @default.
• W2016705852 hasConcept C191511416 @default.
• W2016705852 hasConcept C26760741 @default.
• W2016705852 hasConcept C2775902765 @default.
• W2016705852 hasConcept C2776967331 @default.
• W2016705852 hasConcept C2776999362 @default.
• W2016705852 hasConcept C2780378061 @default.
• W2016705852 hasConcept C41008148 @default.
• W2016705852 hasConcept C77805123 @default.
• W2016705852 hasConceptScore W2016705852C112698675 @default.
• W2016705852 hasConceptScore W2016705852C140781008 @default.
• W2016705852 hasConceptScore W2016705852C144133560 @default.
• W2016705852 hasConceptScore W2016705852C146897074 @default.
• W2016705852 hasConceptScore W2016705852C154945302 @default.
• W2016705852 hasConceptScore W2016705852C15744967 @default.
• W2016705852 hasConceptScore W2016705852C162853370 @default.
• W2016705852 hasConceptScore W2016705852C169760540 @default.
• W2016705852 hasConceptScore W2016705852C172256602 @default.
• W2016705852 hasConceptScore W2016705852C191511416 @default.
• W2016705852 hasConceptScore W2016705852C26760741 @default.
• W2016705852 hasConceptScore W2016705852C2775902765 @default.
• W2016705852 hasConceptScore W2016705852C2776967331 @default.
• W2016705852 hasConceptScore W2016705852C2776999362 @default.
• W2016705852 hasConceptScore W2016705852C2780378061 @default.
• W2016705852 hasConceptScore W2016705852C41008148 @default.
• W2016705852 hasConceptScore W2016705852C77805123 @default.
• W2016705852 hasIssue "2" @default.
• W2016705852 hasLocation W20167058521 @default.
• W2016705852 hasOpenAccess W2016705852 @default.
• W2016705852 hasPrimaryLocation W20167058521 @default.
• W2016705852 hasRelatedWork W1991000791 @default.
• W2016705852 hasRelatedWork W1992176195 @default.
• W2016705852 hasRelatedWork W2019996231 @default.
• W2016705852 hasRelatedWork W2032715100 @default.
• W2016705852 hasRelatedWork W2038094831 @default.
• W2016705852 hasRelatedWork W2062419836 @default.
• W2016705852 hasRelatedWork W2083848782 @default.
• W2016705852 hasRelatedWork W2092173538 @default.
• W2016705852 hasRelatedWork W2142168584 @default.
• W2016705852 hasRelatedWork W2166768284 @default.
• W2016705852 hasRelatedWork W2345168163 @default.
• W2016705852 hasRelatedWork W2520421458 @default.
• W2016705852 hasRelatedWork W2605612873 @default.
• W2016705852 hasRelatedWork W2773352209 @default.
• W2016705852 hasRelatedWork W2884812363 @default.
• W2016705852 hasRelatedWork W2939220150 @default.
• W2016705852 hasRelatedWork W2965587017 @default.
• W2016705852 hasRelatedWork W2999473626 @default.
• W2016705852 hasRelatedWork W3042185574 @default.

• next