Matches in SemOpenAlex for { <https://semopenalex.org/work/W2016815122> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W2016815122 endingPage "283" @default.
- W2016815122 startingPage "264" @default.
- W2016815122 abstract "Market‐share analysis focuses on the competitive interrelations between products or brands. Marketing activity may affect the performance of a company's own product and that of its competitors not only within a single time horizon but also over several extended periods. Starting from a static market‐share analysis model, the dynamic relationships of market shares between competitive brands are described by multiplicative competitive interaction (MCI) time‐series models, in which the problem of logical consistency for estimated shares is resolved. A Bayesian shrinkage estimator solution is applied to the further problem of model‐induced collinearity in cross‐differential MCI models. Dynamic elasticity is defined and used to measure the delayed and long‐term effects of marketing mix variables on market shares. The dynamic relationships of future market shares are predicted by means of predictive density. Strategic simulations are conducted under several scenarios for marketing planning. It is argued that the new dynamic model proposed here, applied to daily national or store tracking data, provides useful insights into dynamic competitive relationships in the marketplace, to the benefit of corporate planners, marketing directors, brand managers and retail strategists." @default.
- W2016815122 created "2016-06-24" @default.
- W2016815122 creator A5053294807 @default.
- W2016815122 date "2004-05-01" @default.
- W2016815122 modified "2023-09-27" @default.
- W2016815122 title "Measuring delayed and long‐term effects of pricing decisions on market share" @default.
- W2016815122 cites W1978249541 @default.
- W2016815122 cites W1992397662 @default.
- W2016815122 cites W1994710412 @default.
- W2016815122 cites W2054432175 @default.
- W2016815122 cites W2084376228 @default.
- W2016815122 cites W2326530585 @default.
- W2016815122 cites W4236549809 @default.
- W2016815122 cites W4236830678 @default.
- W2016815122 cites W4244736799 @default.
- W2016815122 cites W4248269237 @default.
- W2016815122 cites W4251997579 @default.
- W2016815122 cites W4253082219 @default.
- W2016815122 cites W4256030822 @default.
- W2016815122 doi "https://doi.org/10.1108/02634500410536867" @default.
- W2016815122 hasPublicationYear "2004" @default.
- W2016815122 type Work @default.
- W2016815122 sameAs 2016815122 @default.
- W2016815122 citedByCount "1" @default.
- W2016815122 crossrefType "journal-article" @default.
- W2016815122 hasAuthorship W2016815122A5053294807 @default.
- W2016815122 hasConcept C10138342 @default.
- W2016815122 hasConcept C106192678 @default.
- W2016815122 hasConcept C125308379 @default.
- W2016815122 hasConcept C127576917 @default.
- W2016815122 hasConcept C144133560 @default.
- W2016815122 hasConcept C148436549 @default.
- W2016815122 hasConcept C149782125 @default.
- W2016815122 hasConcept C16051113 @default.
- W2016815122 hasConcept C162324750 @default.
- W2016815122 hasConcept C162853370 @default.
- W2016815122 hasConcept C175444787 @default.
- W2016815122 hasConcept C182306322 @default.
- W2016815122 hasConcept C2524010 @default.
- W2016815122 hasConcept C26850371 @default.
- W2016815122 hasConcept C28761237 @default.
- W2016815122 hasConcept C33923547 @default.
- W2016815122 hasConcept C39453970 @default.
- W2016815122 hasConcept C51926234 @default.
- W2016815122 hasConcept C98716237 @default.
- W2016815122 hasConceptScore W2016815122C10138342 @default.
- W2016815122 hasConceptScore W2016815122C106192678 @default.
- W2016815122 hasConceptScore W2016815122C125308379 @default.
- W2016815122 hasConceptScore W2016815122C127576917 @default.
- W2016815122 hasConceptScore W2016815122C144133560 @default.
- W2016815122 hasConceptScore W2016815122C148436549 @default.
- W2016815122 hasConceptScore W2016815122C149782125 @default.
- W2016815122 hasConceptScore W2016815122C16051113 @default.
- W2016815122 hasConceptScore W2016815122C162324750 @default.
- W2016815122 hasConceptScore W2016815122C162853370 @default.
- W2016815122 hasConceptScore W2016815122C175444787 @default.
- W2016815122 hasConceptScore W2016815122C182306322 @default.
- W2016815122 hasConceptScore W2016815122C2524010 @default.
- W2016815122 hasConceptScore W2016815122C26850371 @default.
- W2016815122 hasConceptScore W2016815122C28761237 @default.
- W2016815122 hasConceptScore W2016815122C33923547 @default.
- W2016815122 hasConceptScore W2016815122C39453970 @default.
- W2016815122 hasConceptScore W2016815122C51926234 @default.
- W2016815122 hasConceptScore W2016815122C98716237 @default.
- W2016815122 hasIssue "3" @default.
- W2016815122 hasLocation W20168151221 @default.
- W2016815122 hasOpenAccess W2016815122 @default.
- W2016815122 hasPrimaryLocation W20168151221 @default.
- W2016815122 hasRelatedWork W1141446299 @default.
- W2016815122 hasRelatedWork W1599366529 @default.
- W2016815122 hasRelatedWork W1983924810 @default.
- W2016815122 hasRelatedWork W2047963909 @default.
- W2016815122 hasRelatedWork W2074398549 @default.
- W2016815122 hasRelatedWork W2169450402 @default.
- W2016815122 hasRelatedWork W2185467147 @default.
- W2016815122 hasRelatedWork W2372655815 @default.
- W2016815122 hasRelatedWork W2394030774 @default.
- W2016815122 hasRelatedWork W11036725 @default.
- W2016815122 hasVolume "22" @default.
- W2016815122 isParatext "false" @default.
- W2016815122 isRetracted "false" @default.
- W2016815122 magId "2016815122" @default.
- W2016815122 workType "article" @default.