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- W2016860420 abstract "A product idea screening and initial business (feasibility) analysis module for marketing courses is described. Product ideas that are evaluated in business feasibility analyses are provided by industry sponsors. Students and faculty benefit from the realism of experiential exercises. Industry sponsors benefit by having perspectives on product ideas from outside their own companies." @default.
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- W2016860420 title "Product Innovation Assessment Training Idea Screening and Business Analysis Module for the Marketing Curriculum" @default.
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- W2016860420 doi "https://doi.org/10.1177/027347539201400207" @default.
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