FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2016947749> ?p ?o ?g. }

• W2016947749 endingPage "248" @default.
• W2016947749 startingPage "235" @default.
• W2016947749 abstract "Purpose The purpose of this paper is to investigate how companies use corporate social responsibility (CSR) advertisements to legitimise their ethical positions and how CSR advertisements vary across countries. Design/methodology/approach The paper evaluates CSR advertisements from Chevron and Banco Real published in the news/business magazines (The) Economist and Time in the UK as well as in Veja and Exame in Brazil, leaders in their categories. The advertisements were analysed using a set of semiotic concepts. Findings Companies use different strategies for publicising CSR. There are campaigns that appeal to consumer rationality as well as campaigns that appeal to the emotions. There is also evidence that companies use their advertisements to respond to public pressure and thus create or maintain their legitimacy in the eyes of society. Originality/value CSR communication is an emerging field, with research focusing on corporate social disclosure mainly through web sites and corporate reports. However, little is known regarding CSR advertisements. The paper provides insights on this issue and focuses on comparative research, which is also a neglected area in the CSR field." @default.
• W2016947749 created "2016-06-24" @default.
• W2016947749 creator A5040379981 @default.
• W2016947749 creator A5063876305 @default.
• W2016947749 date "2010-08-10" @default.
• W2016947749 modified "2023-10-18" @default.
• W2016947749 title "CSR advertisements: a legitimacy tool?" @default.
• W2016947749 cites W1535912252 @default.
• W2016947749 cites W1606528373 @default.
• W2016947749 cites W1986978939 @default.
• W2016947749 cites W1990310111 @default.
• W2016947749 cites W1990628732 @default.
• W2016947749 cites W2029698446 @default.
• W2016947749 cites W2046901183 @default.
• W2016947749 cites W2071394765 @default.
• W2016947749 cites W2079984884 @default.
• W2016947749 cites W2099174916 @default.
• W2016947749 cites W2100933813 @default.
• W2016947749 cites W2103021500 @default.
• W2016947749 cites W2140959592 @default.
• W2016947749 cites W2162412465 @default.
• W2016947749 cites W2169099969 @default.
• W2016947749 cites W2289591560 @default.
• W2016947749 cites W2322285495 @default.
• W2016947749 cites W2328094565 @default.
• W2016947749 cites W3122684534 @default.
• W2016947749 cites W3124366290 @default.
• W2016947749 cites W4238981045 @default.
• W2016947749 doi "https://doi.org/10.1108/13563281011068104" @default.
• W2016947749 hasPublicationYear "2010" @default.
• W2016947749 type Work @default.
• W2016947749 sameAs 2016947749 @default.
• W2016947749 citedByCount "66" @default.
• W2016947749 countsByYear W20169477492012 @default.
• W2016947749 countsByYear W20169477492013 @default.
• W2016947749 countsByYear W20169477492014 @default.
• W2016947749 countsByYear W20169477492015 @default.
• W2016947749 countsByYear W20169477492016 @default.
• W2016947749 countsByYear W20169477492017 @default.
• W2016947749 countsByYear W20169477492018 @default.
• W2016947749 countsByYear W20169477492019 @default.
• W2016947749 countsByYear W20169477492020 @default.
• W2016947749 countsByYear W20169477492021 @default.
• W2016947749 countsByYear W20169477492022 @default.
• W2016947749 countsByYear W20169477492023 @default.
• W2016947749 crossrefType "journal-article" @default.
• W2016947749 hasAuthorship W2016947749A5040379981 @default.
• W2016947749 hasAuthorship W2016947749A5063876305 @default.
• W2016947749 hasConcept C11012388 @default.
• W2016947749 hasConcept C112698675 @default.
• W2016947749 hasConcept C119857082 @default.
• W2016947749 hasConcept C138885662 @default.
• W2016947749 hasConcept C139997677 @default.
• W2016947749 hasConcept C141261163 @default.
• W2016947749 hasConcept C144133560 @default.
• W2016947749 hasConcept C162853370 @default.
• W2016947749 hasConcept C17744445 @default.
• W2016947749 hasConcept C199539241 @default.
• W2016947749 hasConcept C202444582 @default.
• W2016947749 hasConcept C2776291640 @default.
• W2016947749 hasConcept C2776950860 @default.
• W2016947749 hasConcept C2778449503 @default.
• W2016947749 hasConcept C33923547 @default.
• W2016947749 hasConcept C39549134 @default.
• W2016947749 hasConcept C41008148 @default.
• W2016947749 hasConcept C41895202 @default.
• W2016947749 hasConcept C46295352 @default.
• W2016947749 hasConcept C94625758 @default.
• W2016947749 hasConcept C9652623 @default.
• W2016947749 hasConceptScore W2016947749C11012388 @default.
• W2016947749 hasConceptScore W2016947749C112698675 @default.
• W2016947749 hasConceptScore W2016947749C119857082 @default.
• W2016947749 hasConceptScore W2016947749C138885662 @default.
• W2016947749 hasConceptScore W2016947749C139997677 @default.
• W2016947749 hasConceptScore W2016947749C141261163 @default.
• W2016947749 hasConceptScore W2016947749C144133560 @default.
• W2016947749 hasConceptScore W2016947749C162853370 @default.
• W2016947749 hasConceptScore W2016947749C17744445 @default.
• W2016947749 hasConceptScore W2016947749C199539241 @default.
• W2016947749 hasConceptScore W2016947749C202444582 @default.
• W2016947749 hasConceptScore W2016947749C2776291640 @default.
• W2016947749 hasConceptScore W2016947749C2776950860 @default.
• W2016947749 hasConceptScore W2016947749C2778449503 @default.
• W2016947749 hasConceptScore W2016947749C33923547 @default.
• W2016947749 hasConceptScore W2016947749C39549134 @default.
• W2016947749 hasConceptScore W2016947749C41008148 @default.
• W2016947749 hasConceptScore W2016947749C41895202 @default.
• W2016947749 hasConceptScore W2016947749C46295352 @default.
• W2016947749 hasConceptScore W2016947749C94625758 @default.
• W2016947749 hasConceptScore W2016947749C9652623 @default.
• W2016947749 hasIssue "3" @default.
• W2016947749 hasLocation W20169477491 @default.
• W2016947749 hasOpenAccess W2016947749 @default.
• W2016947749 hasPrimaryLocation W20169477491 @default.
• W2016947749 hasRelatedWork W2002186639 @default.
• W2016947749 hasRelatedWork W2351077210 @default.
• W2016947749 hasRelatedWork W2748952813 @default.
• W2016947749 hasRelatedWork W2888176763 @default.

• next