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• W2016961251 abstract "This article explores attitudes towards the professional services boundary spanner in the light of anecdotal evidence challenging the view that the boundary spanner is pivotal to the client–firm relationship. Data were collected using case studies and one-to-one interviews. The findings suggest that clients prefer to bypass the traditional boundary spanner so as to liaise directly with agency creatives or account directors, whom they regard as the knowledge holders. However, the boundary spanner fulfils a necessary administrative role and holds valuable tacit knowledge. To prevent dissatisfaction and constant boundary spanner turnover, agencies need to increase boundary spanner autonomy and credibility." @default.
• W2016961251 created "2016-06-24" @default.
• W2016961251 creator A5023885724 @default.
• W2016961251 date "2011-09-23" @default.
• W2016961251 modified "2023-09-26" @default.
• W2016961251 title "Reinventing the Role of the Professional Services Boundary Spanner: An Exploratory Study" @default.
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• W2016961251 doi "https://doi.org/10.1080/15332969.2011.606759" @default.
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