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Matches in SemOpenAlex for { <https://semopenalex.org/work/W2017014894> ?p ?o ?g. }

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• W2017014894 abstract "The authors study the determinants of line extension success using data on 75 line extensions of 34 cigarette brands over a 20-year period to investigate the relative effects of brand, extension, a..." @default.
• W2017014894 created "2016-06-24" @default.
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• W2017014894 date "1994-05-01" @default.
• W2017014894 modified "2023-10-17" @default.
• W2017014894 title "To Extend or Not to Extend: Success Determinants of Line Extensions" @default.
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• W2017014894 doi "https://doi.org/10.2307/3152197" @default.
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