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- W2017053739 abstract "Reports on a study designed to explore the effects of managers′perceptions on the firm′s performance in technology licensing activity.Identifies potential costs and benefits of technology licensing from theliterature and discriminates between “high” and“low” performing licensee firms. The key finding is that theperceptual profile of these two groups of firms are significantlydifferent. Perceived costs and benefits of licensing provide meaningfulprofiles that should indicate some of the actions that licensees couldtake to improve their firms′ performance in the use of licensedtechnology. Discusses the implications for technology marketing." @default.
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- W2017053739 date "1992-03-01" @default.
- W2017053739 modified "2023-10-16" @default.
- W2017053739 title "The Impact of Managerial Attitudes on Technology Licensing Performance" @default.
- W2017053739 doi "https://doi.org/10.1108/eum0000000000640" @default.
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