FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2017094964> ?p ?o ?g. }

• W2017094964 endingPage "457" @default.
• W2017094964 startingPage "441" @default.
• W2017094964 abstract "While a significant literature has emerged recently on the longer-term effects of price promotions, as inferred from persistence models, there is very little if any attention paid to whether such longer-term effects vary across different types of consumers. This paper takes a first step in that direction by exploring whether the adjustment, permanent, and total effects of price promotions, and the duration of the adjustment period, differ between consumers segmented based on their usage rates in a product category and their loyalty to a brand. We also investigate whether such consumer segmentation will improve the forecasting performance of persistence models at both product category and brand levels. Expectations are developed based on consumer behavior theory on various effects of price promotions, such as the post-deal trough, the mere purchase effect, the promotion usage effect, and responsiveness to competitor's reactions. Evidence from household-level supermarket scanner data on four product categories is provided. We find substantial differences between consumer segments and provide insights on how managers can increase the longer-term effectiveness of price promotions by targeting each consumer segment with a different promotion program. In addition, consumer segmentation is found to significantly improve the forecasting performance of the persistence model for two of the four product categories. For the other two product categories, consumer segmentation provides forecasting performance similar to that obtained from aggregate-level persistence models." @default.
• W2017094964 created "2016-06-24" @default.
• W2017094964 creator A5023884537 @default.
• W2017094964 creator A5065280700 @default.
• W2017094964 creator A5073443620 @default.
• W2017094964 date "2005-12-01" @default.
• W2017094964 modified "2023-10-07" @default.
• W2017094964 title "Consumer heterogeneity in the longer-term effects of price promotions" @default.
• W2017094964 cites W1977312174 @default.
• W2017094964 cites W1977387735 @default.
• W2017094964 cites W1978537395 @default.
• W2017094964 cites W1983440286 @default.
• W2017094964 cites W1999448666 @default.
• W2017094964 cites W2000277468 @default.
• W2017094964 cites W2003217648 @default.
• W2017094964 cites W2016843850 @default.
• W2017094964 cites W2019018015 @default.
• W2017094964 cites W2020336942 @default.
• W2017094964 cites W2029864946 @default.
• W2017094964 cites W2032029014 @default.
• W2017094964 cites W2033434148 @default.
• W2017094964 cites W2043902421 @default.
• W2017094964 cites W2045467533 @default.
• W2017094964 cites W2052847753 @default.
• W2017094964 cites W2073769609 @default.
• W2017094964 cites W2074609299 @default.
• W2017094964 cites W2074833450 @default.
• W2017094964 cites W2075887421 @default.
• W2017094964 cites W2083705804 @default.
• W2017094964 cites W2084097952 @default.
• W2017094964 cites W2089061651 @default.
• W2017094964 cites W2098944378 @default.
• W2017094964 cites W2109034068 @default.
• W2017094964 cites W2110980416 @default.
• W2017094964 cites W2117897510 @default.
• W2017094964 cites W2122834375 @default.
• W2017094964 cites W2135387426 @default.
• W2017094964 cites W2138612226 @default.
• W2017094964 cites W2159613688 @default.
• W2017094964 cites W2160845324 @default.
• W2017094964 cites W2174214635 @default.
• W2017094964 cites W2316299968 @default.
• W2017094964 cites W2331578587 @default.
• W2017094964 cites W2333783222 @default.
• W2017094964 cites W3121485155 @default.
• W2017094964 cites W4233620096 @default.
• W2017094964 cites W4237295166 @default.
• W2017094964 cites W4238826578 @default.
• W2017094964 cites W4241644098 @default.
• W2017094964 cites W4245751490 @default.
• W2017094964 cites W4246897324 @default.
• W2017094964 cites W4254434337 @default.
• W2017094964 cites W4362230840 @default.
• W2017094964 doi "https://doi.org/10.1016/j.ijresmar.2005.09.006" @default.
• W2017094964 hasPublicationYear "2005" @default.
• W2017094964 type Work @default.
• W2017094964 sameAs 2017094964 @default.
• W2017094964 citedByCount "60" @default.
• W2017094964 countsByYear W20170949642012 @default.
• W2017094964 countsByYear W20170949642013 @default.
• W2017094964 countsByYear W20170949642014 @default.
• W2017094964 countsByYear W20170949642015 @default.
• W2017094964 countsByYear W20170949642016 @default.
• W2017094964 countsByYear W20170949642017 @default.
• W2017094964 countsByYear W20170949642019 @default.
• W2017094964 countsByYear W20170949642020 @default.
• W2017094964 countsByYear W20170949642021 @default.
• W2017094964 countsByYear W20170949642022 @default.
• W2017094964 countsByYear W20170949642023 @default.
• W2017094964 crossrefType "journal-article" @default.
• W2017094964 hasAuthorship W2017094964A5023884537 @default.
• W2017094964 hasAuthorship W2017094964A5065280700 @default.
• W2017094964 hasAuthorship W2017094964A5073443620 @default.
• W2017094964 hasConcept C112698675 @default.
• W2017094964 hasConcept C121332964 @default.
• W2017094964 hasConcept C125308379 @default.
• W2017094964 hasConcept C127413603 @default.
• W2017094964 hasConcept C144133560 @default.
• W2017094964 hasConcept C147101817 @default.
• W2017094964 hasConcept C149782125 @default.
• W2017094964 hasConcept C162324750 @default.
• W2017094964 hasConcept C162853370 @default.
• W2017094964 hasConcept C17744445 @default.
• W2017094964 hasConcept C187320778 @default.
• W2017094964 hasConcept C199539241 @default.
• W2017094964 hasConcept C2524010 @default.
• W2017094964 hasConcept C2776967331 @default.
• W2017094964 hasConcept C2780144342 @default.
• W2017094964 hasConcept C2781009140 @default.
• W2017094964 hasConcept C33923547 @default.
• W2017094964 hasConcept C61797465 @default.
• W2017094964 hasConcept C62520636 @default.
• W2017094964 hasConcept C90673727 @default.
• W2017094964 hasConcept C94625758 @default.
• W2017094964 hasConcept C98147612 @default.
• W2017094964 hasConceptScore W2017094964C112698675 @default.
• W2017094964 hasConceptScore W2017094964C121332964 @default.
• W2017094964 hasConceptScore W2017094964C125308379 @default.

• next