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- W2017153103 abstract "Purpose – The purpose of this paper is to suggest strategies for marketing academic library resources and information services to Asian international students. Compared with those from a Western culture, those students are not as knowledgeable about the library resources and information services in an academic setting.Design/methodology/approach – The paper describes the strategies for marketing academic library resources and information services to Asian international students and the challenges faced by reference librarians dealing with Asian international students. It looks also at what information literacy programs and activities are suitable to accommodate the information needs of Asian international students and what teaching methodology should be used. The paper draws upon the author's personal experiences and observations as an International Students Information Librarian who works closely with international students. Surveys were used to find out whether Asian international students had experienc..." @default.
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- W2017153103 date "2007-11-13" @default.
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- W2017153103 title "Marketing academic library resources and information services to international students from Asia" @default.
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