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- W2017156721 abstract "Purpose – The purpose of this paper is to assess tall women's satisfaction with the fit and style of apparel for tall women.Design/methodology/approach – A total of 75 US women, who were at least 5 feet 8 inches and between 18 and 54 years old, were asked to rate their level of satisfaction with misses‐size and tall‐size apparel, in general, and with seven garment categories (jackets/blazers/coats, button‐up blouses, pullover tops/sweaters, skirts, jeans, pants, lingerie).Findings – T‐tests revealed that participants were more satisfied with the fit of tall‐size apparel than with the fit of misses‐size apparel, but were more satisfied with the style of misses‐size than with the style of tall‐size apparel. In addition, participants most frequently used the misses‐size designation to purchase clothing and rated style as more important than fit. Despite reported dissatisfaction with the fit of misses‐size apparel, participants appeared willing to sacrifice fit to have the desired styles.Research limitations/..." @default.
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- W2017156721 date "2010-03-02" @default.
- W2017156721 modified "2023-09-26" @default.
- W2017156721 title "Tall women's satisfaction with the fit and style of tall women's clothing" @default.
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- W2017156721 doi "https://doi.org/10.1108/13612021011025438" @default.
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