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- W2017242516 abstract "Purpose – This paper provides a general review of relationship marketing, its application to a business‐to‐business context and examines reasons for its failure." @default.
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- W2017242516 title "Relationship marketing: why bother?" @default.
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- W2017242516 doi "https://doi.org/10.1108/10775730610618701" @default.
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