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- W2017356698 abstract "This article examines the development of a computer messaging system designed to address the global information and communications needs of small exporting firms. The author illustrates how NETWORK, operated by world trade centers in 36 U.S. cities and 64 cities abroad, can be utilized by industrial firms to locate overseas customers and to communicate directly with them. The paper concludes with a number of case studies of 1988–1990 international marketing successes, each illustrating how this new telecommunication facility can be exploited." @default.
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- W2017356698 title "How to locate and communicate with overseas customers" @default.
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- W2017356698 doi "https://doi.org/10.1016/0019-8501(91)90013-6" @default.
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