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- W2017383526 abstract "This article examines the Conservative party election campaign of 2010 Conservative Party . ( 2010 ). Invitation to join the government of Britain: The Conservative manifesto of 2010 . East Sussex : Pureprint Group . [Google Scholar] and in particular the role of its leader, David Cameron, and of the role of his close coterie of advisers who would become known as “Cameron Central.” We see that David Cameron is all too aware of the increasing importance of the trends in “the personalization of politics” and all too willing to acquiesce in them. Moreover, the first ever prime ministerial television debates would effectively derail the campaign plan and undermine the effectiveness of “a central theme,” which could give an organized core and meaning to the campaign. Indeed, we shall see that “Cameron 2010” neatly encapsulates what was the 2010 Conservative party election campaign." @default.
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- W2017383526 date "2013-04-01" @default.
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- W2017383526 title "“Cameron 2010”: An Exemplification of Personality-Based Campaigning" @default.
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- W2017383526 doi "https://doi.org/10.1080/15377857.2013.781477" @default.
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