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- W2017454300 abstract "Abstract:One of the ways to improve the New Product Development (NPD) process is to eliminate the problems that arise over years of practice. This article describes the systematization of recurrent NPD management problems. The main NPD problems were found to be recurrent; hence, the systematization resulting from this study allows for the identification of NPD areas requiring special attention from both practitioners and researchers. This identification enables researchers to define new areas of academic research, and practitioners to focus on specific improvement projects. Eight case studies were conducted, in which 124 NPD personnel were interviewed, involving the diagnosis of the NPD process and the identification and selection of NPD improvement projects. The diagnostic method applied was the Current Reality Tree (CRT), which is a cognitive method for identifying undesirable effects (problems) in a process. Text mining techniques were then applied to identify similarities among these CRTs. Lastly, NPD..." @default.
- W2017454300 created "2016-06-24" @default.
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- W2017454300 date "2013-03-01" @default.
- W2017454300 modified "2023-09-22" @default.
- W2017454300 title "Systematization of Recurrent New Product Development Management Problems" @default.
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- W2017454300 doi "https://doi.org/10.1080/10429247.2013.11431963" @default.
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