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- W2017595951 abstract "This study develops a structural model and tests it in a hospital to identify how internal marketing quality influences employee organizational loyalty. Data were collected from 240 respondents from a private hospital in Taiwan. All survey information was coded for statistical analyses and entered into a computer database. The data were analyzed using descriptive statistics, factory analysis, and structural equation modeling (SEM). SEM analysis indicated a good fit between the hypothesized model and the sample data. Results indicated a significant path coefficient of .63 between internal marketing and employee loyalty. The test results show the strong role of internal marketing on employee loyalty." @default.
- W2017595951 created "2016-06-24" @default.
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- W2017595951 date "2013-04-27" @default.
- W2017595951 modified "2023-10-01" @default.
- W2017595951 title "Modeling Internal Marketing and Employee Loyalty: A Quantitative Approach" @default.
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- W2017595951 doi "https://doi.org/10.5539/ass.v9n5p99" @default.
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