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- W2017668780 abstract "Banking is fundamentally characterized by systemic dynamism and industrialvolatility. Forward moving practitioners, therefore, are not relenting in theirresolve to be more sensitive, appreciative and proactive in the market place.This essentially challenges them to strategically leverage on contemporaryresearch outputs to blaze the trail in service innovation and overallcorporate profitability redefinition. This study critically showcases corporaterelationship marketing (CRM) as multi-auspicious and efficacious newsensation to drive Nigerian banks to topmost heights with utmostsustainability. This competition – friendly vantage pathway is conceptuallyprojected in this work as the relationship marketing – performance causality(REMPEC) diagnostic connect. Key Words: Bank profitability, Institutional sustainability, Nigerianeconomy, Relationship Marketing" @default.
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- W2017668780 date "2011-06-21" @default.
- W2017668780 modified "2023-10-17" @default.
- W2017668780 title "Corporate Relationship Marketing in Developing Economies: Sustainability Tonic for Nigerian Banks" @default.
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- W2017668780 doi "https://doi.org/10.4314/afrrev.v5i2.67306" @default.
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