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- W2017788658 abstract "The importance of user trust in online business is well-established in theory and practice. At the same time, the Internet is a dynamic space with constantly evolving user experiences based on new technological developments. A current example of such a development is the increasing use of algorithms in search and recommendation systems. Critics claim that these algorithms limit the users' Web experience and their ability to come across new and surprising, even challenging insights (serendipity). We propose that these developments have an impact on online trust and explore the effect of serendipity on trust formation as well as the role of privacy and security on serendipitous Web uses. Based on a large-scale representative survey among Swiss Internet users, we analyze a quantitative model of privacy perception, serendipity and trust on the Internet. We find that service providers suffering from a lack of trust need to weigh the benefits of a tightly controlled and efficient user experience against those of a more curious, explorative, trusting and less protective customer behavior." @default.
- W2017788658 created "2016-06-24" @default.
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- W2017788658 date "2013-01-01" @default.
- W2017788658 modified "2023-09-27" @default.
- W2017788658 title "An Element of Surprise: The Impact of Serendipity on Online Trust" @default.
- W2017788658 doi "https://doi.org/10.5465/ambpp.2013.12336abstract" @default.
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