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- W2017966068 abstract "Color in advertising is used to increase the impact of an ad. However, indiscriminant use of color can sacrifice contrast, thereby reducing legibility and readability, and decreasing the effectiveness of the ad. This descriptive study evaluates the application of contrast principles in color print advertising, concluding that, at best, marketers are inconsistent in using color to enhance the impact of their advertising." @default.
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- W2017966068 title "Color and contrast in magazine advertising" @default.
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- W2017966068 doi "https://doi.org/10.1002/mar.4220030203" @default.
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