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• W2018066192 abstract "Purpose – The paper aims to conceptually explore customer‐to‐customer interaction (CCI) in a cross‐cultural context; and to identify research opportunities in the field of cross‐cultural CCI." @default.
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• W2018066192 date "2011-03-08" @default.
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• W2018066192 title "Customer‐to‐customer interaction (CCI): a cross‐cultural perspective" @default.
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• W2018066192 doi "https://doi.org/10.1108/09596111111119338" @default.
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