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- W2018210554 abstract "Abstract Although we all know that forecasts are highly problematic, advertising as well as advertising research need forecasts in terms of operative fictions. In this paper I advocate the view that the construction of such forecasts can profit from a closer look at paradoxical developments of the media system in the last two centuries. Based on the results of this analysis a scenario for the future of advertising is proposed which lays special emphasis on netvertising." @default.
- W2018210554 created "2016-06-24" @default.
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- W2018210554 date "2001-11-01" @default.
- W2018210554 modified "2023-09-27" @default.
- W2018210554 title "Advertising in search of its future" @default.
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- W2018210554 doi "https://doi.org/10.1016/s0304-422x(01)00035-3" @default.
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