Matches in SemOpenAlex for { <https://semopenalex.org/work/W2018597297> ?p ?o ?g. }
- W2018597297 endingPage "79" @default.
- W2018597297 startingPage "79" @default.
- W2018597297 abstract "This paper aims to understand integration of brands and products after Mergers and Acquisitions (M&As). The paper identifies four different strategies for integrating brands and products: 'Choice', 'Growth Maximisation', 'Harmonisation' and 'Foundation'. These strategies act as strategic directions for firms to follow and to integrate brands and products in post-horizontal M&As in order to create and deliver value and competitiveness. Each main integration strategy contains a set of different sub-strategies (18 in total) which aim to achieve the same objective set by its umbrella integration strategy. The paper also builds the linkage between the integration sub-strategies and the two currently-in-use views – positioning and resource-based – from the strategic management perspective. Through in-depth case studies and analyses, a broader view towards 'brand' is developed and discussed in which the successful management of brands requires paying close attention to both the external customer franchise and the internal organisational system and culture." @default.
- W2018597297 created "2016-06-24" @default.
- W2018597297 creator A5046984514 @default.
- W2018597297 creator A5076494820 @default.
- W2018597297 creator A5078449382 @default.
- W2018597297 date "2010-01-01" @default.
- W2018597297 modified "2023-09-25" @default.
- W2018597297 title "Brand and product integration in horizontal mergers and acquisitions" @default.
- W2018597297 cites W11271141 @default.
- W2018597297 cites W118562382 @default.
- W2018597297 cites W1483731540 @default.
- W2018597297 cites W1484483053 @default.
- W2018597297 cites W1491554624 @default.
- W2018597297 cites W1498750023 @default.
- W2018597297 cites W15012861 @default.
- W2018597297 cites W1503413422 @default.
- W2018597297 cites W1504129344 @default.
- W2018597297 cites W1518101824 @default.
- W2018597297 cites W1526393082 @default.
- W2018597297 cites W1527311855 @default.
- W2018597297 cites W1532828925 @default.
- W2018597297 cites W1537515723 @default.
- W2018597297 cites W1544121820 @default.
- W2018597297 cites W1550207917 @default.
- W2018597297 cites W1556882269 @default.
- W2018597297 cites W1557222066 @default.
- W2018597297 cites W1557455894 @default.
- W2018597297 cites W1578960547 @default.
- W2018597297 cites W1580880025 @default.
- W2018597297 cites W1586445262 @default.
- W2018597297 cites W1592080430 @default.
- W2018597297 cites W1608259594 @default.
- W2018597297 cites W1678912940 @default.
- W2018597297 cites W1901865882 @default.
- W2018597297 cites W1966045388 @default.
- W2018597297 cites W1971712777 @default.
- W2018597297 cites W1972985427 @default.
- W2018597297 cites W1977849248 @default.
- W2018597297 cites W1978389406 @default.
- W2018597297 cites W1980853081 @default.
- W2018597297 cites W1982768283 @default.
- W2018597297 cites W1988447536 @default.
- W2018597297 cites W1994321862 @default.
- W2018597297 cites W1997125129 @default.
- W2018597297 cites W2000326507 @default.
- W2018597297 cites W2001654866 @default.
- W2018597297 cites W2004527509 @default.
- W2018597297 cites W2004739364 @default.
- W2018597297 cites W2004873752 @default.
- W2018597297 cites W2005497495 @default.
- W2018597297 cites W2006709915 @default.
- W2018597297 cites W200853929 @default.
- W2018597297 cites W2011732458 @default.
- W2018597297 cites W2012647477 @default.
- W2018597297 cites W2014019221 @default.
- W2018597297 cites W2016019694 @default.
- W2018597297 cites W2017990047 @default.
- W2018597297 cites W2023044149 @default.
- W2018597297 cites W2023464248 @default.
- W2018597297 cites W2029080611 @default.
- W2018597297 cites W2030132123 @default.
- W2018597297 cites W2033397706 @default.
- W2018597297 cites W2034600246 @default.
- W2018597297 cites W2036470724 @default.
- W2018597297 cites W2041840705 @default.
- W2018597297 cites W2044033185 @default.
- W2018597297 cites W2048190470 @default.
- W2018597297 cites W2048780379 @default.
- W2018597297 cites W2049766458 @default.
- W2018597297 cites W2053553257 @default.
- W2018597297 cites W2054520975 @default.
- W2018597297 cites W2054712770 @default.
- W2018597297 cites W2059120759 @default.
- W2018597297 cites W2059502325 @default.
- W2018597297 cites W2061977616 @default.
- W2018597297 cites W2064924685 @default.
- W2018597297 cites W2065690114 @default.
- W2018597297 cites W2066882324 @default.
- W2018597297 cites W2067050450 @default.
- W2018597297 cites W2069515548 @default.
- W2018597297 cites W2071249181 @default.
- W2018597297 cites W2071694861 @default.
- W2018597297 cites W2073981360 @default.
- W2018597297 cites W2081512098 @default.
- W2018597297 cites W2087442202 @default.
- W2018597297 cites W2090189124 @default.
- W2018597297 cites W2091070000 @default.
- W2018597297 cites W2102453710 @default.
- W2018597297 cites W2106976816 @default.
- W2018597297 cites W2111135535 @default.
- W2018597297 cites W2124096062 @default.
- W2018597297 cites W2126763138 @default.
- W2018597297 cites W2127481569 @default.
- W2018597297 cites W2130083470 @default.
- W2018597297 cites W2144846366 @default.
- W2018597297 cites W2145208621 @default.
- W2018597297 cites W2164510259 @default.
- W2018597297 cites W2165359637 @default.