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• W2018638905 abstract "In recent years, the United States has recognized an increasing need for individual-level disaster preparedness, with federal, state, and local government agencies finding only limited success in instituting campaign-based disaster preparedness programs. Extant research indicates Americans generally remain poorly informed and badly unprepared for imminent disasters. Vested interest theory (Crano, 1997) is presented as a framework for designing and testing the effectiveness of television-based disaster preparedness campaign messages. High- and low-vested versions of an extant control message are compared to assess message efficacy as indicated by behavioral intentions, message acceptance, and preparedness related attitudes. Results indicate television-based video public service announcements manipulated with subtle message variations can be effective at influencing critical preparedness-related attitudes. The high-vested condition performed significantly better than the low-vested and control conditions for both behavioral intentions and perceptions of self-efficacy, two vitally important outcome variables associated with disaster preparedness." @default.
• W2018638905 created "2016-06-24" @default.
• W2018638905 creator A5001094232 @default.
• W2018638905 creator A5001646273 @default.
• W2018638905 date "2014-05-16" @default.
• W2018638905 modified "2023-10-11" @default.
• W2018638905 title "Vested Interest, Disaster Preparedness, and Strategic Campaign Message Design" @default.
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• W2018638905 doi "https://doi.org/10.1080/10410236.2013.842527" @default.
• W2018638905 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/24837442" @default.
• W2018638905 hasPublicationYear "2014" @default.
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