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- W2018687550 abstract "ABSTRACT A survey of members of a college sorority at a private university in a Southern metropolitan city was conducted to assist the group in developing an accurate evaluation of its competitive position among campus Panhellenic organizations. Questions were also asked that helped identify publics and promotional tools for member recruitment and retention. The use of traditional marketing research techniques allowed the organization to better plan its recruitment activities and attain membership quota in 1999 after several prior years of falling short of quot" @default.
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- W2018687550 date "2001-01-01" @default.
- W2018687550 modified "2023-09-25" @default.
- W2018687550 title "Utilizing Research to Develop a Plan to Gain Members and Increase Morale in a University Sorority" @default.
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- W2018687550 doi "https://doi.org/10.1300/j054v08n04_09" @default.
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