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- W2018889306 abstract "From views of hominine bounded rationalities, this paper argues the relationship between ordinal strategic risk and return with behavioral finance. Focusing on a different interest, this paper adopts a new conceptualization of risk and shows how this conceptualization leads to a new measure of strategic risk, based upon mental accounts and ordinal approach. A behavioral finance model is presented, in which strategic reference and risk attitudes are endogenously determined and influence risk-return performance. With the model, this paper tests the Bowman's risk-return paradox. The selected sample consists of 18 companies listed on the SHSE 50 stock market index. Results indicate that risk-seeking companies can strategically achieve sustainable high returns at low risk. We discuss the implications of these findings for our understanding of strategic risk based on the behavioral finance theories." @default.
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- W2018889306 date "2005-01-01" @default.
- W2018889306 modified "2023-09-25" @default.
- W2018889306 title "Empirical study on ordinal strategic risk and return with behavioral finance" @default.
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- W2018889306 doi "https://doi.org/10.1109/icsssm.2005.1499428" @default.
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