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- W2018973076 abstract "오늘날 우리나라의 주류문화는 일반주류와 기능성주류로 분류할 수 있는데, 이 연구에서 기능성주류시장이 특용작물 및 과채류 주류시장에서 농작물(곡류)을 원료로 한 발효주류 시장으로 급격하게 변화하고 있는 것을 인식하게 되었다. 현재, 막걸리 수요는 계속 증가하는 반면 기존 막걸리 용기디자인은 소비자의 욕구 및 현 소비시장의 트렌드에 맞지 않는 용기디자인이 난무하고 있는 실정이다. 당장 주류시장에서 다른 상품과 경쟁하려면 막걸리 용기디자인의 개발이 불가피하다. 이에 따른 현재 생산되는 막걸리 용기디자인이 어떠한 종류들이 있으며, 지금까지 어떻게 변화되어 왔고, 얼마나 경쟁력이 갖추고 있는지를 조사 분석하여, 현, 소비자 트렌드에 부합하면서 막걸리라는 주류의 특성을 고려한 기능성과 실용성을 겸비한 용기를 개발하고자 한다. 그러므로 본 연구는 급속한 주류시장의 변화에서 경쟁력을 갖는 디자인적인 형태와 막걸리라는 특성에 맞는 기능적인 형태 구조를 제시하고자 한다. Today's liquor culture in Korea is basically divided into a general liquor culture and a functional liquor culture. In particular, the market of the latter has been going through a rapid change. In the previous days, it was a crop for a special purpose or a fruit which was mostly used to make liquor but now, many other regular crops are being used in the liquor market. At present, while the demand for Makgeolli has risen sharply, the designs of Makgeolli bottles have never satisfied needs from consumers nor the trends in the consumer market. As a result, Makgeolli industry should come up with new designs for the bottles immediately if it dose not want to lose in a competition with other liquor products. The study has looked into existing designs of Makgeolli bottles, investigating how the designs have changed over the past years and how competitive they are in the market. Based on results from the investigation, the study focuses on finding out designs which would fit the trends in the consumer market to develop Makgolli bottles which would be equipped with both functionality and practicality. In other words, to make Makgeolli survive in these rapid changes in the liquor market, the study works on offering a Makgeolli bottle design which is appropriate for certain characteristics of Makeolli and also competitive over other liquor bottles." @default.
- W2018973076 created "2016-06-24" @default.
- W2018973076 creator A5022103198 @default.
- W2018973076 date "2013-04-28" @default.
- W2018973076 modified "2023-09-26" @default.
- W2018973076 title "Bottle Designing Development Using Analysis of Maps According to Change in Trends of The Makgeolli Market" @default.
- W2018973076 doi "https://doi.org/10.5392/jkca.2013.13.04.145" @default.
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