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- W2019078909 abstract "While Indian malls are proliferating, 80% are ailing. Why is this? There are a number of possible explanations, including the inability to compete with unorganized retailers and an inadequate understanding of the evolving influences that impact Indian consumer behavior. Using a mall intercept technique, this study investigated antecedents to Indian consumers’ mall patronage intention. SEM analysis suggests that the impacts of motivation, subjective norms, materialism and self-efficacy on mall patronage intention reflect evolving Indian consumer behavior." @default.
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- W2019078909 date "2013-01-01" @default.
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- W2019078909 title "Indian consumers’ mall patronage intentions: impacts of shopping motivations, subjective norms, materialism, and self-efficacy" @default.
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- W2019078909 doi "https://doi.org/10.1080/20932685.2012.753291" @default.
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