Matches in SemOpenAlex for { <https://semopenalex.org/work/W2019405308> ?p ?o ?g. }
Showing items 1 to 90 of
90
with 100 items per page.
- W2019405308 endingPage "356" @default.
- W2019405308 startingPage "341" @default.
- W2019405308 abstract "The scope of the paper is to investigate the role of visual and verbal modes in destination image formation, with a focus on the 2009 ‘Malta, Gozo and Comino’ brochure issued by the Malta Tourism Authority. Discussing brochures as pivotal genres within tourism communication [Antelmi, D., Held, G., & Santulli, F. (2007). Pragmatica della comunicazione turistica. Roma: Editori Riuniti; Calvi, M.V. (2010). Los generos discursivos en la lengua del turismo: Una propuesta de clasificaciœn. Iberica, 19, 9–32; Dann, G. (1996a). The language of tourism. A sociolinguistic perspective. Oxford: CAB International; Francesconi, S. (2007). English for tourism promotion: Italy in British tourism texts. Milano: Hoepli], attention will be paid to specific multimodal framing of the ideational, interpersonal and textual functions [Halliday, M.A.K. (1978). Language as social semiotics. London: Edward Arnold; Halliday, M.A.K., & Hasan, R. (1985). Language, context and text: Aspects of language in a social-semiotic perspective. Oxford: Oxford University Press]. First, the visual text will be addressed, through the observation of participants, perspective, frame, social distance, light and colours [Kress, G., & Van Leeuwen, T. (2006). The grammar of visual design (2nd ed.). London: Routledge]. Assumptions will be then checked and the verbal text will be analysed by means of corpus linguistics and the Wordsmith Tools 5.0 software. Particular attention will be devoted to verbal items like pronouns and adjectives shaping of the three core values of heritage, hospitality and diversity, these last identified as the cornerstone of Malta Brand in internal and external campaigns. The multimodal analysis of the brochure will show that both visual and verbal texts promote the core values. More specifically, these are first communicated through the predominant visual text, then described, clarified, expanded and confirmed through the accompanying verbal text." @default.
- W2019405308 created "2016-06-24" @default.
- W2019405308 creator A5005728379 @default.
- W2019405308 date "2011-12-01" @default.
- W2019405308 modified "2023-09-25" @default.
- W2019405308 title "Images and writing in tourist brochures" @default.
- W2019405308 cites W10576935 @default.
- W2019405308 cites W1987238601 @default.
- W2019405308 cites W2028899417 @default.
- W2019405308 cites W2033662660 @default.
- W2019405308 cites W2064100152 @default.
- W2019405308 cites W2067978803 @default.
- W2019405308 cites W2077294517 @default.
- W2019405308 cites W21284921 @default.
- W2019405308 cites W2146399066 @default.
- W2019405308 cites W2156666746 @default.
- W2019405308 cites W2160188727 @default.
- W2019405308 cites W2166689902 @default.
- W2019405308 cites W2242001726 @default.
- W2019405308 cites W4229614125 @default.
- W2019405308 cites W4236488470 @default.
- W2019405308 cites W4291275104 @default.
- W2019405308 cites W80501558 @default.
- W2019405308 cites W855717368 @default.
- W2019405308 cites W8845856 @default.
- W2019405308 doi "https://doi.org/10.1080/14766825.2011.634914" @default.
- W2019405308 hasPublicationYear "2011" @default.
- W2019405308 type Work @default.
- W2019405308 sameAs 2019405308 @default.
- W2019405308 citedByCount "28" @default.
- W2019405308 countsByYear W20194053082012 @default.
- W2019405308 countsByYear W20194053082014 @default.
- W2019405308 countsByYear W20194053082015 @default.
- W2019405308 countsByYear W20194053082016 @default.
- W2019405308 countsByYear W20194053082017 @default.
- W2019405308 countsByYear W20194053082018 @default.
- W2019405308 countsByYear W20194053082019 @default.
- W2019405308 countsByYear W20194053082020 @default.
- W2019405308 countsByYear W20194053082021 @default.
- W2019405308 countsByYear W20194053082022 @default.
- W2019405308 countsByYear W20194053082023 @default.
- W2019405308 crossrefType "journal-article" @default.
- W2019405308 hasAuthorship W2019405308A5005728379 @default.
- W2019405308 hasConcept C138885662 @default.
- W2019405308 hasConcept C139997677 @default.
- W2019405308 hasConcept C144024400 @default.
- W2019405308 hasConcept C15744967 @default.
- W2019405308 hasConcept C166957645 @default.
- W2019405308 hasConcept C169087156 @default.
- W2019405308 hasConcept C176832844 @default.
- W2019405308 hasConcept C18918823 @default.
- W2019405308 hasConcept C2779343474 @default.
- W2019405308 hasConcept C2779991137 @default.
- W2019405308 hasConcept C37834803 @default.
- W2019405308 hasConcept C41895202 @default.
- W2019405308 hasConcept C95457728 @default.
- W2019405308 hasConceptScore W2019405308C138885662 @default.
- W2019405308 hasConceptScore W2019405308C139997677 @default.
- W2019405308 hasConceptScore W2019405308C144024400 @default.
- W2019405308 hasConceptScore W2019405308C15744967 @default.
- W2019405308 hasConceptScore W2019405308C166957645 @default.
- W2019405308 hasConceptScore W2019405308C169087156 @default.
- W2019405308 hasConceptScore W2019405308C176832844 @default.
- W2019405308 hasConceptScore W2019405308C18918823 @default.
- W2019405308 hasConceptScore W2019405308C2779343474 @default.
- W2019405308 hasConceptScore W2019405308C2779991137 @default.
- W2019405308 hasConceptScore W2019405308C37834803 @default.
- W2019405308 hasConceptScore W2019405308C41895202 @default.
- W2019405308 hasConceptScore W2019405308C95457728 @default.
- W2019405308 hasIssue "4" @default.
- W2019405308 hasLocation W20194053081 @default.
- W2019405308 hasOpenAccess W2019405308 @default.
- W2019405308 hasPrimaryLocation W20194053081 @default.
- W2019405308 hasRelatedWork W2059576587 @default.
- W2019405308 hasRelatedWork W2108202824 @default.
- W2019405308 hasRelatedWork W2316274005 @default.
- W2019405308 hasRelatedWork W2319027931 @default.
- W2019405308 hasRelatedWork W2351933242 @default.
- W2019405308 hasRelatedWork W2360157246 @default.
- W2019405308 hasRelatedWork W2744557594 @default.
- W2019405308 hasRelatedWork W3088227158 @default.
- W2019405308 hasRelatedWork W4321435404 @default.
- W2019405308 hasRelatedWork W4366336225 @default.
- W2019405308 hasVolume "9" @default.
- W2019405308 isParatext "false" @default.
- W2019405308 isRetracted "false" @default.
- W2019405308 magId "2019405308" @default.
- W2019405308 workType "article" @default.