FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2019442983> ?p ?o ?g. }

• W2019442983 endingPage "640" @default.
• W2019442983 startingPage "617" @default.
• W2019442983 abstract "Purpose – A loyalty program might influence buyer behavior in several ways. Prior research offers evidence that buyers might increase the frequency of purchases and volume per occasion in a loyalty program; however, the effect on buyers' price tolerance has not been studied before. The aim of this paper is to examine buyers' willingness to pay a price premium for a firm offering a loyalty program reward. Design/methodology/approach – An analytical model of dynamic consumer choice is developed, where one of the two selling firms offers a reward for a certain number of purchases. The maximum price premium that a normatively rational buyer should be willing to pay at each level of accumulated purchases is obtained. A price tolerance in controlled settings is obtained and these are compared with normative solutions. Findings – Analytically, it is shown that the maximum price premium increases as purchases are accumulated; and the exact solutions can be found, given the price distributions and program design parameters. In the empirical studies it is found that individuals' maximum premiums are less than the normative levels. On the other hand, as buyers accumulate purchases from the reward offering firm, and get closer to the reward, maximum premiums paid increase – particularly when the reward is immediate. Originality/value – This paper contributes to the loyalty programs literature by examining the price premium, or switching barrier, aspect of buyer response. Furthermore, the paper not only models and solves the normative strategy, but also obtains actual price tolerance in laboratory settings." @default.
• W2019442983 created "2016-06-24" @default.
• W2019442983 creator A5026700135 @default.
• W2019442983 creator A5041015695 @default.
• W2019442983 date "2014-04-08" @default.
• W2019442983 modified "2023-09-23" @default.
• W2019442983 title "Dynamics of price premiums in loyalty programs" @default.
• W2019442983 cites W1596692355 @default.
• W2019442983 cites W1963506952 @default.
• W2019442983 cites W1978335159 @default.
• W2019442983 cites W1994389961 @default.
• W2019442983 cites W2004717177 @default.
• W2019442983 cites W2005992180 @default.
• W2019442983 cites W2006619603 @default.
• W2019442983 cites W2009542038 @default.
• W2019442983 cites W2017732813 @default.
• W2019442983 cites W2044285458 @default.
• W2019442983 cites W2046530054 @default.
• W2019442983 cites W2048541514 @default.
• W2019442983 cites W2052472310 @default.
• W2019442983 cites W2066142783 @default.
• W2019442983 cites W2067755834 @default.
• W2019442983 cites W2069977035 @default.
• W2019442983 cites W2073207372 @default.
• W2019442983 cites W2075797919 @default.
• W2019442983 cites W2106752002 @default.
• W2019442983 cites W2109390866 @default.
• W2019442983 cites W2113542303 @default.
• W2019442983 cites W2130204757 @default.
• W2019442983 cites W2158082591 @default.
• W2019442983 cites W2334782222 @default.
• W2019442983 cites W3122628920 @default.
• W2019442983 cites W3122708299 @default.
• W2019442983 cites W3124305748 @default.
• W2019442983 cites W3124406192 @default.
• W2019442983 cites W3124491320 @default.
• W2019442983 cites W4241375980 @default.
• W2019442983 cites W4246971965 @default.
• W2019442983 doi "https://doi.org/10.1108/ejm-11-2011-0650" @default.
• W2019442983 hasPublicationYear "2014" @default.
• W2019442983 type Work @default.
• W2019442983 sameAs 2019442983 @default.
• W2019442983 citedByCount "12" @default.
• W2019442983 countsByYear W20194429832016 @default.
• W2019442983 countsByYear W20194429832017 @default.
• W2019442983 countsByYear W20194429832018 @default.
• W2019442983 countsByYear W20194429832019 @default.
• W2019442983 countsByYear W20194429832021 @default.
• W2019442983 countsByYear W20194429832023 @default.
• W2019442983 crossrefType "journal-article" @default.
• W2019442983 hasAuthorship W2019442983A5026700135 @default.
• W2019442983 hasAuthorship W2019442983A5041015695 @default.
• W2019442983 hasBestOaLocation W20194429832 @default.
• W2019442983 hasConcept C11012388 @default.
• W2019442983 hasConcept C111472728 @default.
• W2019442983 hasConcept C119857082 @default.
• W2019442983 hasConcept C138885662 @default.
• W2019442983 hasConcept C140781008 @default.
• W2019442983 hasConcept C144133560 @default.
• W2019442983 hasConcept C146897074 @default.
• W2019442983 hasConcept C15744967 @default.
• W2019442983 hasConcept C162324750 @default.
• W2019442983 hasConcept C162853370 @default.
• W2019442983 hasConcept C175444787 @default.
• W2019442983 hasConcept C23213687 @default.
• W2019442983 hasConcept C2776291640 @default.
• W2019442983 hasConcept C2776950860 @default.
• W2019442983 hasConcept C2776967331 @default.
• W2019442983 hasConcept C2778945127 @default.
• W2019442983 hasConcept C2780378061 @default.
• W2019442983 hasConcept C41008148 @default.
• W2019442983 hasConcept C44725695 @default.
• W2019442983 hasConcept C77805123 @default.
• W2019442983 hasConceptScore W2019442983C11012388 @default.
• W2019442983 hasConceptScore W2019442983C111472728 @default.
• W2019442983 hasConceptScore W2019442983C119857082 @default.
• W2019442983 hasConceptScore W2019442983C138885662 @default.
• W2019442983 hasConceptScore W2019442983C140781008 @default.
• W2019442983 hasConceptScore W2019442983C144133560 @default.
• W2019442983 hasConceptScore W2019442983C146897074 @default.
• W2019442983 hasConceptScore W2019442983C15744967 @default.
• W2019442983 hasConceptScore W2019442983C162324750 @default.
• W2019442983 hasConceptScore W2019442983C162853370 @default.
• W2019442983 hasConceptScore W2019442983C175444787 @default.
• W2019442983 hasConceptScore W2019442983C23213687 @default.
• W2019442983 hasConceptScore W2019442983C2776291640 @default.
• W2019442983 hasConceptScore W2019442983C2776950860 @default.
• W2019442983 hasConceptScore W2019442983C2776967331 @default.
• W2019442983 hasConceptScore W2019442983C2778945127 @default.
• W2019442983 hasConceptScore W2019442983C2780378061 @default.
• W2019442983 hasConceptScore W2019442983C41008148 @default.
• W2019442983 hasConceptScore W2019442983C44725695 @default.
• W2019442983 hasConceptScore W2019442983C77805123 @default.
• W2019442983 hasIssue "3/4" @default.
• W2019442983 hasLocation W20194429831 @default.
• W2019442983 hasLocation W20194429832 @default.
• W2019442983 hasOpenAccess W2019442983 @default.
• W2019442983 hasPrimaryLocation W20194429831 @default.

• next