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- W2019443451 abstract "The potential of marketing a branded, low fat, fresh beef product was studied. Consumers were receptive to the test product and were willing to compromise on taste for a product that was perceived to be healthier. Opportunities appear to exist for a range of beef products targeted at selective consumer segments. The test marketing procedure did not include alternative price levels for the product." @default.
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- W2019443451 date "1987-01-01" @default.
- W2019443451 modified "2023-09-25" @default.
- W2019443451 title "Test marketing of branded, low fat, fresh beef" @default.
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- W2019443451 doi "https://doi.org/10.1002/1520-6297(198723)3:3<257::aid-agr2720030302>3.0.co;2-#" @default.
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