FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2019547198> ?p ?o ?g. }

• W2019547198 endingPage "1575" @default.
• W2019547198 startingPage "1568" @default.
• W2019547198 abstract "In contexts where competition is intense, growth is rapid, innovation is abundant, local conditions are idiosyncratic, and technological options are increasingly complex, the marketing manager needs to understand the dynamic forces that influence the structure of the industry in order to assess the market strategic value. The problems are made even more difficult when much of the information available is qualitative, not quantitative. In order to reduce endless complexities and produce manageable simplicities, the study proposes a workable systems methodology and a holistic frame of reference that allows managers to focus on relevant issues and avoid the endless search for more details, while drowning in proliferating useless information. This paper presents two cases illustrating systems approaches to marketing strategy and decision-making. The purposes are to contrast a qualitative mapping theory building approach and a quantitative group model building approach to help client groups think systemically about marketing dynamics, and to draw out implications for research and practice in marketing strategy." @default.
• W2019547198 created "2016-06-24" @default.
• W2019547198 creator A5074068450 @default.
• W2019547198 creator A5082832048 @default.
• W2019547198 date "2013-09-01" @default.
• W2019547198 modified "2023-09-23" @default.
• W2019547198 title "Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system" @default.
• W2019547198 cites W1973941071 @default.
• W2019547198 cites W1978791119 @default.
• W2019547198 cites W1988251720 @default.
• W2019547198 cites W2011618936 @default.
• W2019547198 cites W2020558427 @default.
• W2019547198 cites W2023291649 @default.
• W2019547198 cites W2047250484 @default.
• W2019547198 cites W2063894405 @default.
• W2019547198 cites W2077551808 @default.
• W2019547198 cites W2077842969 @default.
• W2019547198 cites W2082895146 @default.
• W2019547198 cites W2092985627 @default.
• W2019547198 cites W2114570931 @default.
• W2019547198 cites W2142020613 @default.
• W2019547198 cites W2143129311 @default.
• W2019547198 cites W2165825887 @default.
• W2019547198 cites W239755291 @default.
• W2019547198 cites W4247093746 @default.
• W2019547198 doi "https://doi.org/10.1016/j.jbusres.2012.09.020" @default.
• W2019547198 hasPublicationYear "2013" @default.
• W2019547198 type Work @default.
• W2019547198 sameAs 2019547198 @default.
• W2019547198 citedByCount "24" @default.
• W2019547198 countsByYear W20195471982013 @default.
• W2019547198 countsByYear W20195471982014 @default.
• W2019547198 countsByYear W20195471982015 @default.
• W2019547198 countsByYear W20195471982016 @default.
• W2019547198 countsByYear W20195471982017 @default.
• W2019547198 countsByYear W20195471982019 @default.
• W2019547198 countsByYear W20195471982020 @default.
• W2019547198 countsByYear W20195471982021 @default.
• W2019547198 countsByYear W20195471982022 @default.
• W2019547198 countsByYear W20195471982023 @default.
• W2019547198 crossrefType "journal-article" @default.
• W2019547198 hasAuthorship W2019547198A5074068450 @default.
• W2019547198 hasAuthorship W2019547198A5082832048 @default.
• W2019547198 hasConcept C10138342 @default.
• W2019547198 hasConcept C120665830 @default.
• W2019547198 hasConcept C121332964 @default.
• W2019547198 hasConcept C127413603 @default.
• W2019547198 hasConcept C144133560 @default.
• W2019547198 hasConcept C162853370 @default.
• W2019547198 hasConcept C182306322 @default.
• W2019547198 hasConcept C18903297 @default.
• W2019547198 hasConcept C192209626 @default.
• W2019547198 hasConcept C192975520 @default.
• W2019547198 hasConcept C195094911 @default.
• W2019547198 hasConcept C41008148 @default.
• W2019547198 hasConcept C48891531 @default.
• W2019547198 hasConcept C539667460 @default.
• W2019547198 hasConcept C56739046 @default.
• W2019547198 hasConcept C86803240 @default.
• W2019547198 hasConcept C91306197 @default.
• W2019547198 hasConcept C93032411 @default.
• W2019547198 hasConceptScore W2019547198C10138342 @default.
• W2019547198 hasConceptScore W2019547198C120665830 @default.
• W2019547198 hasConceptScore W2019547198C121332964 @default.
• W2019547198 hasConceptScore W2019547198C127413603 @default.
• W2019547198 hasConceptScore W2019547198C144133560 @default.
• W2019547198 hasConceptScore W2019547198C162853370 @default.
• W2019547198 hasConceptScore W2019547198C182306322 @default.
• W2019547198 hasConceptScore W2019547198C18903297 @default.
• W2019547198 hasConceptScore W2019547198C192209626 @default.
• W2019547198 hasConceptScore W2019547198C192975520 @default.
• W2019547198 hasConceptScore W2019547198C195094911 @default.
• W2019547198 hasConceptScore W2019547198C41008148 @default.
• W2019547198 hasConceptScore W2019547198C48891531 @default.
• W2019547198 hasConceptScore W2019547198C539667460 @default.
• W2019547198 hasConceptScore W2019547198C56739046 @default.
• W2019547198 hasConceptScore W2019547198C86803240 @default.
• W2019547198 hasConceptScore W2019547198C91306197 @default.
• W2019547198 hasConceptScore W2019547198C93032411 @default.
• W2019547198 hasIssue "9" @default.
• W2019547198 hasLocation W20195471981 @default.
• W2019547198 hasLocation W20195471982 @default.
• W2019547198 hasOpenAccess W2019547198 @default.
• W2019547198 hasPrimaryLocation W20195471981 @default.
• W2019547198 hasRelatedWork W1966171281 @default.
• W2019547198 hasRelatedWork W2090347682 @default.
• W2019547198 hasRelatedWork W2094077433 @default.
• W2019547198 hasRelatedWork W2379892583 @default.
• W2019547198 hasRelatedWork W2389856211 @default.
• W2019547198 hasRelatedWork W2393583908 @default.
• W2019547198 hasRelatedWork W2969964158 @default.
• W2019547198 hasRelatedWork W3009129949 @default.
• W2019547198 hasRelatedWork W4241844756 @default.
• W2019547198 hasRelatedWork W605448354 @default.
• W2019547198 hasVolume "66" @default.
• W2019547198 isParatext "false" @default.
• W2019547198 isRetracted "false" @default.
• W2019547198 magId "2019547198" @default.

• next