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- W2019929223 abstract "This study examined the effects of advertising directed against light cigarettes (lights).In a quasi-experimental post-test-only design, smokers and ex-smokers (</=1 year) in Massachusetts (MASS) (N=500) and the continental United States (U.S. ) (N=501) took part in random-digit dialing telephone interviews. We used multiple logistic regression analyses to control for gender, education, and age effects.Compared with the U.S., the MASS sample contained more, recent ex-smokers (10% vs. 7% in the U.S.) and more smokers of higher tar cigarettes (44% vs. 35% smokers of regular cigarettes); more U.S. respondents thought lights had at least a slim chance of reducing the risk of health problems (49% vs. 32%). Within MASS, smokers who saw anti-light ads were less likely to think lights decreased the risk of health problems (26% vs. 44%) and more likely to know of filter vents (64% vs. 47%). These effects remained statistically reliable after adjusting for confounders.Amidst extensive anti-smoking efforts, the MASS campaign to counter-market light cigarettes appears to promote smoking cessation and to inform smokers of the risks of light cigarettes. Further counter-marketing efforts should be encouraged." @default.
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- W2019929223 date "2000-05-01" @default.
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- W2019929223 title "Massachusetts’ advertising against light cigarettes appears to change beliefs and behavior" @default.
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- W2019929223 doi "https://doi.org/10.1016/s0749-3797(00)00125-2" @default.
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