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• W2019964659 abstract "As e-shopping becomes more popular, there is an increasing interest in trying to understand the key factors that affect e-shopping experiences. Here, we explore key factors that shape young consumers' e-shopping experiences, and we attempt to identify differences between factors shaping positive and negative experiences. Applying a critical incident technique, we study 432 e-mail messages from consumers who visited four specific e-shopping sites and purchased gifts. We identify five key groups of variables (i.e., price, product-related, site interface, fulfilment, privacy/security), which shape shopping experiences. We also compare our set of features with others that have emerged in the traditional retailing and e-tailing literatures. Here, we find that fulfilment and privacy/security serve to shape negative experiences, whereas site interface is more associated with positive experiences. Managerial and research implications are discussed." @default.
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• W2019964659 date "2005-01-01" @default.
• W2019964659 modified "2023-10-14" @default.
• W2019964659 title "Young shoppers' experiences with e-shopping" @default.
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• W2019964659 doi "https://doi.org/10.1504/ijima.2005.007748" @default.
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