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- W2019968937 abstract "This article presents the findings of an investigation into issues related to product standardisation in service industries. A brief review of existing literature on the subject is followed by a presentation of the findings of parallel surveys carried out at two UK holiday villages owned and operated by a leading European leisure company. The conclusions reached were that a service product can be successfilly standardised in the mind of the consumer but only if a clear positioning strategy is adhered to." @default.
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- W2019968937 title "Book Review" @default.
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- W2019968937 doi "https://doi.org/10.1080/02642069500000020" @default.
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