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• W2020144300 abstract "This paper discusses the advances that have been made in optimal product design and market segmentation models. We emphasize developments since 1981. Measurement methodologies include multidimensional scaling and conjoint analysis approaches. Both the single product and product line problems are discussed, along with brief descriptions of related topics, such as product bundle design and pricing." @default.
• W2020144300 created "2016-06-24" @default.
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• W2020144300 date "1989-07-01" @default.
• W2020144300 modified "2023-09-23" @default.
• W2020144300 title "Recent contributions to optimal product positioning and buyer segmentation" @default.
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• W2020144300 doi "https://doi.org/10.1016/0377-2217(89)90375-5" @default.
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