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- W2020398210 abstract "Purpose – The aim of this paper is to explore the inward internationalization process of consumer services. It also aims to conduct a review of the service internationalization literature and use the resource‐based view of the firm as a theoretical approach." @default.
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- W2020398210 date "2011-07-05" @default.
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- W2020398210 title "Inward internationalization of consumer services: lessons from Australian firms" @default.
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- W2020398210 doi "https://doi.org/10.1108/08876041111143113" @default.
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