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• W2020483904 abstract "Purpose This paper aims to propose a way of addressing unresolved issues in international business theory. Design/methodology/approach A new model of the multinational enterprise as a coordinator of supply chains is presented. Findings This paper identifies a new market‐seeking strategy that is an alternative to conventional strategies, such as exporting, licensing and foreign direct investment, and analyses the conditions under which it will be adopted by firms. The new strategy involves the offshoring of production and the out‐sourcing of research and development, and is implemented through co‐operation between a source country firm and a host country firm. Originality/value This paper presents a new way of modelling international business as a supply chain system, which can be easily extended in various ways." @default.
• W2020483904 created "2016-06-24" @default.
• W2020483904 creator A5057021276 @default.
• W2020483904 creator A5062022946 @default.
• W2020483904 date "2012-06-15" @default.
• W2020483904 modified "2023-10-18" @default.
• W2020483904 title "The economic theory of international business: a supply chain perspective" @default.
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• W2020483904 doi "https://doi.org/10.1108/15253831211238203" @default.
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