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• W2020584686 abstract "The objective of the article is to discuss a framework of central processes in relationship marketing. The framework includes an interaction process as the core, a planned communication process as the marketing communications support through distinct communications media, and a customer value process as the outcome of relationship marketing. If the interaction and planned communication processes are successfully integrated and geared towards customers' value processes, a relationship dialogue may merge." @default.
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• W2020584686 date "2004-03-01" @default.
• W2020584686 modified "2023-10-14" @default.
• W2020584686 title "The relationship marketing process: communication, interaction, dialogue, value" @default.
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• W2020584686 doi "https://doi.org/10.1108/08858620410523981" @default.
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