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- W2020656827 abstract "Online travel commerce has evolved significantly from the initial sales of less-complex products such as airline tickets, accommodations, and car rentals, to include more complex products like vacation packages and cruises. Many online travel portals, however, have fallen behind in terms of creating a compelling online environment for customers. Online shopping behavior is becoming increasingly complex with the evolution of experiential and utilitarian shopping practices. These two types of practices have a significant effect on the formation of a customer's attitude towards a Web site and eventual purchase intention. The proposed model delineates the customer's preference towards a Web site within experiential and utilitarian purchase contexts when flow variables control, cognitive enjoyment, and focus are involved. This article may help online travel businesses identify unique Web features that satisfy the needs of both the experiential and utilitarian customer. Moreover, this model shows that a success..." @default.
- W2020656827 created "2016-06-24" @default.
- W2020656827 creator A5047028679 @default.
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- W2020656827 date "2011-02-01" @default.
- W2020656827 modified "2023-09-23" @default.
- W2020656827 title "Introducing Flow Theory to Explain the Interactive Online Shopping Experience in a Travel Context" @default.
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- W2020656827 doi "https://doi.org/10.1080/15256480.2011.540974" @default.
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