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- W2020875504 abstract "The management and use of information available on the marketing mix, specifically applied to retail, has received little attention from the academy in the last decade and the trading volume of such information grows more every day. The most complex and difficult decisions are related to product seen affecting any business in question. The development of a marketing information system helps in achieving competitive advantage and can minimize problems at managerial and product marketing mix. The objective of this paper is to propose an understanding of a marketing information system applied to retail (MISR), based on studies of Mayros and Werner (1982 ), Chiusoli and Ikeda (2010) and knowledge of the retail. Literature review was performed of MIS models applied to retail and product management, making it possible to base and present a proposal for managing such information, contributing to the studies of the academy on the field of marketing, retail and information management. Full Paper PDF: http://www.contecsi.fea.usp.br/envio/11contecsi-files/papers/740/submission/director/740-2459-1-DR.pdf" @default.
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- W2020875504 date "2014-05-30" @default.
- W2020875504 modified "2023-09-25" @default.
- W2020875504 title "MARKETING INFORMATION SYSTEM APPLIED TO RETAIL (MISR): A THEORICAL PROPOSAL" @default.
- W2020875504 doi "https://doi.org/10.5748/9788599693100-11contecsi/ps-740" @default.
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